Many factors affect the appearance and life of your carpet. there are also different types of soil that your carpet may be exposed to. If you are in an industrial area, you may be exposed to a higher level of airborne oily soil. If you are in a school or childcare center, you may experience more organic soil from food spills and sand tracked in from a playground. This client in Rio Rancho, New Mexico probably experiences the organic soil from this area. Dirt and dust being blown in. The foot traffic areas also affect the appearance and also the volume of traffic. One way of staying a step ahead of this is to schedule regular cleanings for your carpet. Identifying the type of soils, foot traffic and volume patterns and other factors which influence the life of your carpet, can help you determine the type and frequency of carpet cleaning you need. It will prolong the life of your carpet and keep it looking clean.